The Story of Us

About Gem + Jewel

Shelia Bayes Jewelers has been a one-stop destination for those seeking exceptional jewelry pieces in Lexington, Kentucky. She opened her first store in 1993 and has since then built a reputation as one of the finest jewelers in the state. Her exquisite taste and eye for detail have resulted in a collection that is both timeless and contemporary.

The store carries a range of collections that includes fine jewelry, engagement rings, wedding bands, watches, and other accessories. Each piece is hand-selected by Shelia and her team, and they only work with the most prominent designers in the industry. Their jewelry is crafted using only the finest materials, ensuring that each piece is of the highest quality.

In addition to the extensive collection of jewelry, Shelia Bayes Jewelers provides a range of services to ensure that their clients have an exceptional shopping experience. From custom designs to repairs, appraisals, and engraving, the store has everything one could need when it comes to jewelry.

Shelia's passion for giving back to the community is also evident in her business. She frequently hosts events and donates a portion of the sales to various charities in the area. Her commitment to philanthropy and supporting local businesses has made Shelia Bayes Jewelers a cherished part of the Lexington community.

Whether you're looking for the perfect engagement ring, a unique gift for someone special, or a timeless piece to add to your collection, Shelia Bayes Jewelers is the place to visit. With their exceptional collection and unparalleled customer service, it's easy to see why they have stood the test of time for over 30 years.

Shelia Bayes

Who We Are

Gem + Jewel CEO/Founder Shelia Bayes is living proof that if you're passionate about what you do, you don't need a big budget to become a smashing success.

Over two decades ago, Bayes opened her own jewelry store with little more than a dream and a drive to succeed. Now, after 25 years of helping her customers create unforgettable memories, Bayes is bringing her incredibly high standards and dedication to top-notch customer service from the brick and mortar world to the online space with the creation of Gem + Jewel – the ultimate e-commerce jewelry destination.

No stranger to industry accolades, Sheila Bayes has been named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for 12 years running.

How we work


Purchase with confidence every time you shop with Gem + Jewel. Every item on found on our site has been hand-selected for its beauty and unique style.


You're about to enjoy the biggest, most unique selections of handcrafted jewelry found anywhere. The Gem + Jewel marketplace is the result of bringing together hundreds of the world's most creative and independent jewelry retailers in one, easy to browse location.


There's nothing more important to us here at Gem + Jewel than the customer experience. That's why we've created a customized checkout experience that's fast and easy to use.


Every order from Gem + Jewel is shipped safely and securely using a standard 2-3 day delivery service.


Monday - Sunday

9:00Am - 6:00Pm ET

Contact Information